Flavoured water is the new phenomenon that is likely to take the Indian beverage industry by storm. It is expected to serve as a refreshing alternative to sodas, colas, juices and other sweetened beverages. Water processing units now are busy exploring ways to add as much Indian herbs as possible into our daily dose of drinking water not only to diversify their business but also to add value to their struggling bottled water industry. Potentially Flavoured water can promote a healthy lifestyle as the flavours make people consume more water, which will make them healthy. With rising consumer concerns over health and increasing shelf spaces in the institutional channels, flavoured water comes as a blessing in disguise. Flavoured waters can be considered uncomplicated and range from water with just flavourings, to formulations which are the equivalent of soft drinks. Functional waters by definition must contain much more complex ingredients. Flavoured water is a beverage consisting of water with added natural or artificial flavours, herbs, and sweeteners, and is usually lower in calories than non diet soft drinks. In many cases, flavoured waters add vitamins and minerals to their beverages through the incorporation of fruits in order to better market their products. Water is tasteless. Consumers are also more aware of the importance of water consumption as part of a healthy life style. Keeping the body well hydrated boosts energy levels, helps flush toxins from the system, and helps keep the skin looking more youthful. Water, as opposed to traditional carbonated drinks, juices, coffee etc is calorie free and has no negative attributes. Flavoured waters offer all the benefits of pure water but with the added plus of tasting good, and with so many interesting and exciting flavour profiles available. Flavoured waters are good in taste, very low in calories and are an obvious choice for the health conscious consumer. Advantages Flavored drinking water is very much beneficial for the health of those who donâ€™t drink water much in a day. The good taste of the flavored water tempts the consumers to drink much quantity which improves their metabolism. The benefits of drinking Flavored drinking water are: Temperature regulation By sweating, our bodies are able to reduce our core temperature. The body uses water to transport heat from the inside of our bodies to the surface. The water is then expelled through pores where it evaporates, taking heat with it. That is why hot, humid days are so dangerous to humans. If the sweat we produce doesn't evaporate, the heat stays on the skin; Transport of soluble compounds Almost everything we eat is water soluble when it gets broken down by the stomach and is absorbed by the small intestines. Nutrients like carbohydrates, vitamins, proteins, and minerals are mostly all transported around the body in water and taken to the places they are needed. As we become dehydrated, the amount of nutrients we can absorb falls drastically; Metabolism The process by which carbohydrates, protein and fat are converted into energy all requires the presence of water. This is why when you are dehydrated, some of the most noticeable symptoms are fatigue and mental confusion. Both the brain and the muscles of the body are lacking the energy they need to function properly; Toxic transport The body uses water, both in sweat and in urine to transport otherwise toxic items from the body. While faces are made up of indigestible foods, urine is actually constructed by the body of all the things that it needs to get rid of in a hurry. The body then uses water as the transportation mechanism to get those toxic things out of the body; Digestion Water is a necessary part of breaking down a food and getting it absorbed into the body through the small intestines. Without water a large percentage of the nutrients in our food would simply pass through the body and exit it in our faces.