Latex foam rubber derives its physical performance properties from the vulcanization process that creates long molecular chains with strong cross linked bonds. The ability of NR latex foam to recover from deformation opens up a possibility for new applications of latex foam based on products made from this NR latex foam type. For example, this NR latex foam can be employed in orthopedic applications, which usually utilize synthetic memory foam, for which this memory characteristic will allow the release of surface pressure by contouring to the shape of the body. Latex foam rubber generally has a relatively high density and is soft, thus latex foam rubber can only be used in limited amounts in the production of bonded carpet cushion. â€¢ Latex Foam Producers has a high level of grip, some others are designed to offer maximum durability. The ability of Natural Rubber latex foam to recover from deformation opens up a possibility for new applications of latex foam based on products made from this NR latex foam type. For example, this NR latex foam can be employed in orthopedic applications, which usually utilize synthetic memory foam, for which this memory characteristic will allow the release of surface pressure by contouring to the shape of the body. Uses and Applications The rubber latex pillows, mattresses, cushions, bedding etc. are used in luxury purposes. The latex foam mattresses are used for manufacturing of sheets in automobiles, cars, tempos, buses, jeeps, aero plane, etc. In hotel some time the floor mat are also used. The market for latex foam materials has grown tremendously in recent years. Foam rubber has had wide application in the bedding, furniture, and automotive fields especially. In Bed Pillows this item has been widely accepted. They are produced by a large number of the accepted shape used for feather or down pillows, they are generally very soft, but not flabby, retain their shape without "fluffing," and are particularly advantageous for allergy sufferers. The cushion of foam rubber are used in chairs, pillows, beddings, automobile furnitures etc. for luxurious living. Decorative Pillows are comparatively new application for foam, but is being received enthusiastically by the buying public. Decorative pillows have the same characteristics as bed pillows, but are made in a wide variety of sizes and shapes including square, round, rectangular, and triangular. Market Survey In India major consumers of foams are automobile industries for seat cushioning furniture, bedding pillow, cycle seat manufacturers and industrial insulation making industries. Therefore around 40-50 indigenous manufacturer of polyurethane foams in the country. It is observed that out of all products, demand of polyurethane flexible foam is around 84 % of the total demand. Polymerization of urethane and foaming is done indigenously where as major raw material is polyols and isocynate and to some extent urethane are being imported. Major demand for (flexible) is from furniture and automobile industries. Besides these sectors, there is demand for flexible foam for footwear lining, packaging, carpet backing etc. There is no data available for sector wise demand. However, a total estimated demand of main raw material consumption on end use pattern is available. Present Manufactureres Duroflex Exports Pvt. Ltd. Karnataka Consumer Products Ltd. Kurlon Ltd. Shroff Textiles Ltd. Tirupati Foam Ltd.