Juice is a liquid that is naturally contained in fruit and vegetables. Juice is prepared by mechanically squeezing or macerating fruit or vegetable flesh without the application of heat or solvents. It is commonly consumed as a beverage or used as an ingredient or flavoring in foods. Juices are, basically, used to quench the thirst and to get refreshment, used to add flavor to the food, to prepare gelatin, also used in canteens, hotels, and restaurants and also in marriages, birthday parties, all types of functions for drinking purposes as a starter. There is no general acceptance of the product forms in the fruit drinks market. The consumer is basically concerned that it is a fruit juice and not a synthetically constituted product. Still drinks, nectars and packaged water sales are maturing quickly to grab a major share of the Indian cold beverages market. The demand for juices has grown at 27.7% over the last 5 years. This growth seems set to continue driven by population growth, increased purchasing power and the increased fissionability of juice as a consumer beverage. Global markets have witnessed a rise in the demand for fruit juices and other natural products as health consciousness has increased. This trend indicates a bright future for an already growing market in state as well as of the area specified. Few Major Players are listed below: Asian Lakto Inds. Ltd. Atash Industries (India) Ltd. Bodal Agrotech Ltd. Dabur Foods Ltd. Dabur India Ltd. Devyani Beverages Ltd. Enkay Texofood Inds. Ltd. Foods & Inns Ltd. Goa Bottling Co. Ltd. Goa Fruit Specialities Ltd. Godrej Hershey Ltd. Indusmin Foods Ltd. J H Business (India) Pvt. Ltd. Jain Processed Foods Pvt. Ltd. Kesar Greenfield International Ltd. Keventer Agro Ltd. Mohan Meakin Ltd. Mother Dairy Food Processing Ltd. Mother Dairy Fruit & Vegetables Pvt. Ltd. Nadukkara Agro Processing Co. Ltd. Parle International Pvt. Ltd. Rasdhara Agro Exports Ltd. Rasna Pvt. Ltd. Reil Products Ltd. Seabuckthorn Indage Ltd. Surya Fresh Foods Ltd. Surya Processed Food Pvt. Ltd. Transglobe Foods Ltd. Tricom Fruit Products Ltd. Tropicana Beverages Co. Tunip Agro Ltd. Vividh Agro Processors Ltd.
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