Pan Masala is a balanced mixture of betel leaf with lime, areca nut, clove, cardamom, mint, tobacco, essence and other ingredients. It is an agricultural product with herbal properties, also available in hygienic pack and pouches. It acts as a mouth freshener and unlike other Western synthetic pan masala made with chemical and petroleum ingredients, the Indian pan masala is safe. But excessive use may have adverse effect. Pan Masala is a mixture of nuts, seeds, herbs, and spices which is served after meals in India.
Despite its growing demand in rural areas, pan masala is gaining prominence in urban areas of India. Factors like its immense popularity, constantly increasing disposable incomes, convenient packaging, aggressive advertising campaigns by manufacturers and the large-scale switching of consumers from tobacco products to pan masala are currently encouraging the growth of pan masala market.
The custom of chewing breath fresheners after meals has a very long history, particularly in India. Pan Masala is a balanced mixture of areca nuts (also known as supari), catechu, cardamom, lime, flavouring agents and some natural perfuming materials. It is widely used to remove the bad odour of the mouth by providing a fresh breath and comes in attractive user-friendly packets and containers.
Paan is consumed by an estimated 200-400 million people, mainly Indo-Asians and Chinese. India is the largest consumer of betel nut, or what we call the paan in the world. The culture of paan eating rose to the zenith in North India as a mark of cultural custom and sophistication, especially in Lucknow and the North-east. Entrepreneurs who invest in this project will be successful.
Few Indian major players are as under
Alliance One Inds. India Pvt. Ltd.
Ashok & Company Pan Bahar Ltd.
Baba Global Ltd.
Dharampal Premchand Ltd.
Dharampal Satyapal Ltd.
Pan Parag India Ltd
Prabhat Zarda Factory India Pvt. Ltd.