Profile Polymer modified adhesives are widely accepted in the industry and often referred to as thin-set mortars. The blended polymers interact with cement components to improve the physical and mechanical properties such as increased adhesion, reduced shrinkage and lower water absorption. The polymer modified adhesives are commonly available in two types. One comes with powdered polymer as premix. Hence, during the application, only water is required to be added to make a bed. Polymer modification of adhesives and grouts offers improvements including easier handling, increased tensile and flexural strength, enhanced adhesive characteristics, improved water resistance and greater durability. A key benefit is increased water resistance. The advantages are easier maintenance, increased durability and greater resistance to the potential damage from freezing and thawing cycles. Properties White Cement Based Cementitious Tile Adhesive: Appearance - Powder Composition - Cement, siliceous sand and additives Colour - Grey or White Density - 1.55 kg/lit Â± 0.05 Application Following are some of the applications and advantages of polymer modifies cementitious tile adhesives: â€¢ Decorative Overlays: Wall coatings and textured building finishes (polymer-modified stucco). â€¢ Adhesion, tensile and flexural strength, exterior durability; toughness test of modified and unmodified mortar patches; Mortar Patches are feathered down to blend in with original substrate. â€¢ Flooring and Pavements: Can be used in mortar or heavy use concrete industrial/commercial flooring overlay formulations. Warehouses, factories, hospitals, stairways, garages, railway platforms, airport runways, etc. â€¢ Waterproofing: Basements, bulk water storage tanks, septic tanks, ship decks, roof decks, and concrete walls. Market Potential A cement based adhesive must be used for exterior work. Whilst standard cement based tile adhesives are suitable for exterior use, highly polymer-modified adhesives offer enhanced bond strength, reduced porosity and therefore better resistance to frost & greater resistance to movement (thermally induced movement is inevitable particularly for walls). The present market size of the construction chemicals industry in India is about 1,700 crore and is rapidly growing at the rate of around 20 per cent per annum. The demand for construction chemicals is dependent on the construction industry.