Production of Plastic Toothbrushes. Oral Care Products Industry
A toothbrush is a dental instrument used for cleaning teeth, ideally in conjunction with toothpaste or mouthwash. The toothbrush consists of a plastic handle and nylon bristles attached to the head of the brush.
The India oral care market was estimated at INR ~ million in the fiscal year 2015 and has soared at a CAGR of ~% from FY'2010-FY'2015. With increasing awareness on oral problems and hygiene, people have been slowly shifting towards advanced oral health care items such as mouthwash, dental floss in order to save time involved in cleansing procedure of teeth with homemade products. The oral care market, which holds nearly ~% share in the India oral care market revenue, has reached INR ~ million in FY'2015.
Growing awareness based upon the benefits of brushing teeth twice a day has been an important factor behind the incredible growth of the industry. Intense competition and convincing advertisement and promotional strategies adopted by players have enabled the increased adoption of toothbrush across the rural and semi-urban areas.
India’s oral hygiene market is one of the most dynamic, fastest growing and competitive sector of the FMCG industry. However, the scenario has not been the same since its evolution. Over the time, it has changed from a static to dynamic, less competitive to more competitive, traditional to more organize and advanced one.
The growth in India’s oral hygiene industry is mostly influenced by changing consumer behavior, companies’ business strategies, govt. policies and the increasing entrance of various leading international brands in the Indian market.
With rising disposable income and changing tastes and lifestyle, consumers are trading-up for expensive premium products. The mass product market has also expanded on account of increasing population with the emergence of middle class. Image consciousness and oral health awareness has led to increased demand for advance oral care products.
Growing awareness based upon the benefits of brushing teeth twice a day has been an important factor behind the incredible growth of the toothbrush market in India. Expansion of modern trade and emergence of e-commerce has also benefitted the market immensely. Intense competition and convincing advertisement and promotional strategies adopted by players have enabled the increased adoption of toothbrush across the rural and semi-urban areas. Overall, the toothbrush market revenues have grown at a CAGR of ~% from FY’2010 - FY’2015.
The India toothbrush Market will grow at a considerable CAGR rate thus exceeding INR 26 billion by FY’2020 due to development of premium category products, rising advertisement and promotional efforts by FMCG companies to make consumers aware particularly in rural areas along with the rising awareness levels leading to higher replacement rate of toothbrush.
India toothbrush market holds a great potential owing to the development of premium category products, rising advertisement and promotional efforts by FMCG companies to make consumers aware particularly in rural areas along with the rising awareness levels leading to higher replacement rate of toothbrush.
Toothbrushes are sub-categories in manual & Electric. Manual toothbrushes have huge potential in Indian oral care market. Electric toothbrush is new emerging category and has huge opportunity in urban India.
Global Oral Care Market
The global oral care market size was valued at USD 28.0 billion in 2017 and is projected to witness a 5.0% CAGR over the forecast period. Growing awareness about dental hygiene and rising prevalence of dental caries are expected to drive the market. Rising awareness among people regarding cosmetic dental treatments and aids in improving personal esthetics has also positively impacted demand for oral care products and solutions.
The toothbrush segment is expected to show lucrative growth over the forecast period due to the availability of a wide range of innovative designs, such as electric and battery-powered toothbrushes.
Disposable toothbrush is usually smaller in size, cheaper, and used only once before it is discarded. Usually, it comes in pre-pasted form with the toothpaste already on the toothbrush in smaller quantities. All one need is water to activate the paste and start using it. This type of toothbrush is perfect for traveling, camping, military, airlines, and hospitality. The disposable toothbrush is also good for those who have braces. Choosing disposable toothbrush is bit complex as one needs to determine their priority like someone wants it in small size which is easy to carry or some want to use it twice without pre-pasted.
The disposable toothbrush is segmented by its type, category, distribution channel, and region. Disposable toothbrush segmented by its type as electric and manual. The electric toothbrush has rechargeable battery that needs to charge on a regular basis. Some electric toothbrush has built-in timer system that beeps when one finishes up brushing for three minutes. By category, it is segmented, for kids and for adult. The adult toothbrush comes in the form of non-slip grip and rounded bristles of polished soft nylon. Kid size toothbrush is the child size version of gentle bristles disposable. It comes in five assorted colors of translucent polystyrene, and the brush head has 25 tufts of quality nylon bristles.
The growing trend towards natural and organic products in oral care is likely to influence the disposable toothbrush market over the forecast period. Improvement in the level of hygiene is a major factor which increases the demand of a disposable toothbrush. Moreover, effective marketing campaigns by manufacturers resulted in greater awareness about disposable toothbrush among consumers. Effective retail penetration and wider promotional activities offered by producers are also expected to fuel the growth of disposable toothbrush market.
The India toothbrush market has been dominated by major multinational oral care companies such as Colgate Palmolive, P&G and GSK. Colgate-Palmolive has remained as the market leader holding its volume share of ~% in FY'2015.
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