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There are a number of factors owing to which sanitary napkins have emerged as one of the most popular option for menstrual management. As a result of economic development and encouraging market conditions, the majority of women worldwide are now able to afford sanitary napkins. Although, this scenario varies in developed and developing regions. Diversification and innovations in the product design have facilitated the sanitary napkin market the developed regions. On the other hand, in the developing regions, aggressive promotions, rising education levels, and various initiatives taken by government and NGO entities to increase the awareness about the benefits of using of hygiene products have led to a rise in the demand for sanitary napkins.

Feminine sanitary products account for a significant proportion of the Indian disposable hygiene market. The Indian feminine hygiene product market has reached 22.21 billion Rupee ($340 million) and is expected to reach 34.68 billion Rupee ($522 million).

Being aware of the problem, the government has started to take measures to promote sanitary products in poor areas. Today, sanitary napkins are increasingly getting popular among women. Of course, continuous education and marketing from big international brands has significantly contributed to this penetration.

Global baby diapers market is expected to garner $59.4 billion by 2020. The global baby diaper market covers different types of diapers provided by the world’s leading and local manufacturers. The different types of diapers manufactured around the globe include cloth diapers, disposable diapers, training nappy, swim pants, and bio-degradable diapers.

The Baby Diaper Industry has revolutionized the FMCG industry. The diapers have the ability to contain the urine by converting it into gel. Thus, due to this property, the diapers are gaining huge consumption amongst the baby as well as adult population.

The diaper market in India is growing with more than 20% CAGR from the last seven years. The healthy growth rate is driven by factors such as millions of babies born per year, higher disposable incomes and the increased hygiene awareness of Indian mothers.

An adult diaper is a disposable diaper consist of an absorbent inserted in between two non-woven fabric structure. This helps in avoiding the leakage, maintain the body fluid level and improve comfort. Fluff pulp, polypropylene polymer, film, polypropylene fiber, polyester fiber, bio component fiber, rayon/fiber, cotton and other are some of the raw materials used in adult diapers. Diapers can be used by adults with various conditions, such as severe diarrhea, dementia, incontinence or mobility impairment.

Growing aging population, urbanization and increased awareness of treatment methods for urinary incontinence are expected to be the major drivers for the global adult diaper market. Aging population, economic affluence and improvement of the healthcare sector are expected to support the adult diaper market growth in the near future. However, volatility in prices of raw material may curb the demand for adult diaper within the forecast period. Also, ever increasing demand for the new products which includes body fit, skin friendly, superior absorption, stretchable, stylish and odor free is expected to grow new opportunities in the adult diaper market.